Alak & Araw
This senior graphic design project presents a luxury wine brand that elegantly blends modern sophistication with the rich heritage of the Philippines. A carefully curated visual identity features intricate patterns inspired by indigenous textiles, a refined color palette, and contemporary typography, reimagining Filipino culture for the global luxury market. From packaging to promotional materials, each element harmonizes tradition and innovation, celebrating cultural pride while appealing to modern connoisseurs.
Big Ideas,
Real Impact
A high-energy, modern promotional commercial created for Alak & Araw, a Filipino wine brand that celebrates cultural heritage through contemporary design.
This logo is a symbol type for the brand Alak & Araw. I have used a serif typeface and curved out the edges to give it a sophisticated and soft look. I added sun rays to this logo to also represent the Filipino heritage on which this brand is based. The colors I have used are - #0c5129, #65041c, #f6f4e0
This business card represents the brand as a sophisticated and culturally themed entity. It includes the phone number, website, and social media of Alak & Araw.
For the menu, I wanted to have a mix of a flip book and a typical wine menu list. I have added tabs at the bottom for easy user handling. Within the menu, the components included the name of the wine, percentages of ingredients, and the pricing based on glass or bottle.
For my poster designs, I aimed to represent 3 different events that would happen in the wine community: the Festival of Wine, the Wine Tasting, and a promotional advertisement for the product.
I have created 4 different labels for 8 wines: Red, White, Sparkling, and Dessert. Each label has its own unique style of tribal and icon for its own collection. On the back of the label, it explains a short description of the wine, and on the bottom, a brief description of how to store the wine and how to serve it.
Programs Used
Adobe Photoshop
Adobe Premiere Pro
Adobe Illustrator
Adobe InDesign
Adobe Lightroom